Sammy's Smoothies
Sammy’s Smoothies is a vibrant smoothie shop with deep roots in Robinson, IL. In 2024, Samantha reached out to me for a full branding project. Right from the start, the energy was contagious! She wanted something playful, colorful, and full of personality to match their offerings and mission. The goal was to create a brand that felt both fun and refreshing to help them stand out from other new shops in the area.
Early conversations centered around bold fonts and color choices later became the heart of the visual direction. I developed a custom logo that blends retro-inspired typography with clean, modern elements to reflect the brand’s playful vibe.
The full brand kit included several logo lockups, a bold and juicy color palette, and a series of cheerful fruit illustrations. I also created icon and multiple repeatable patterns. This brand was designed to be used across packaging, signage, website and social media.
Check out the brand kit and all the marketing materials created to represent the Sammy's Smoothies brand.
R Cafe
R Cafe, located in North Ridge, CA, approached me for a branding project, and I was immediately inspired by the creative direction they shared. This cafe is located across the street from Cal State University of North Ridge meaning that it gets a lot of young traffic. One standout element throughout our conversations were the typefaces we exchanged. These discussions served as the foundation for designing a custom logo that incorporated three distinct typefaces, while drawing inspiration from five or six others.
To bring their vision to life, I crafted a comprehensive brand kit that included multiple logo variations and a thoughtfully curated color palette that perfectly captured the plant-forward, cozy coffee shop atmosphere they sought. I also created a unique dog icon from scratch, along with various other design elements, which I then used to create a custom pattern to further reinforce the brand's identity.
Revel Therapy
Revel Therapy, based in Portland, OR, is a unique therapy practice focused on innovative approaches to grief counseling. When the owner approached me to design their branding, I was excited to bring their vision to life with a distinctive, impactful identity.
To begin the project, I carefully reviewed the client's initial inspiration and supplemented it with my own research to create a mood board. This board included a thoughtful selection of colors, fonts, and visual identity elements that resonated with the brand's essence. Then I dove into sourcing fonts, choosing one with a strong foundation and customizing it to create a truly one-of-a-kind look for Revel Therapy.
From there, I developed several logo variations, crafted a custom pattern for marketing materials, and curated a color palette that would set the brand apart within the industry. The result is a cohesive and memorable visual identity that reflects the innovative and compassionate nature of Revel Therapy’s approach to grief.
July 2024
July 2024
The Melting Jar Candles
The Melting Jar Candles is a small women-run business in Alpine CA. This client approached me on Instagram and loved my previous brand kits. At this time, I had only done one brand kit professionally. I was still learning how to manage clients expectations and my own goals when designing.
The design process for The Melting Jar began with open discussions around design themes, where we traded inspiration and ideas back and forth. At this stage in my freelance branding career, I hadn’t yet implemented inspiration images as part of my contracts, which became a key learning point in this project. After our initial discussions, there was a gap between conceptualizing the vision and diving into the actual design, and in that space, I lost sight of the client’s expectations.
This was a tough realization, but it was a pivotal moment in my growth as a designer. It taught me a valuable lesson about handling rejection and the importance of revisions in the creative process. Rather than getting discouraged, I took some time to revisit our conversations and re-examine the inspiration shared by the client. I then proactively shared additional visual concepts with them to ensure we were fully aligned on the direction.
This next round of designs completely turned the project around. The refreshed vision was exactly what the client had been looking for, and the final brand kit felt cohesive and true to their essence. The experience reinforced the importance of clear communication and collaboration in the design process, as well as the need to remain adaptable when things don’t go as planned.
The Romance Era Bookshop
In 2022, the Owner of The Romance Era Bookshop reached out to me to bring their branding dreams to life. During early conversations we identified that romance bookshops often lean into bold or spicy themes, but our vison centered around something softer and more bubbly. Since The Romance Era Bookshop's goal has always been to provide used books at an affordable price, while also being an inclusive environment to meet like minded people we decided to make the brand feel warm and a little cheeky. Early moodboarding explored dreamy color palettes and hip typography, which later became the foundation of their visual identity.
September 2023
September 2023
Bubba's Brew
Bubba's Brew is a beloved small community coffee shop nestled in White Salmon, WA. In 2023, the owner reached out for a refreshed logo suite. The goal is that I would make something that would elevate the existing presence while staying true to the brand. The goal was not to reinvent, but to refine. We focused on preserving their imagery, but upgrading the quality and consistency. The final logo suit included simple marks and emblems.
Fizz Soda
Fizz Soda is a new soda shop in Virginia. This brand is youthful, but classic all at once!
September 2024
September 2024
Judibugs Leather Co.
JudiBugs is a women-owned leather company based in the Pacific Northwest. JudiBugs is focused on creating leather for women that fits snug as a bug and allows women to feel feminine while wearing beautifully made leather products that last.
June 2023
June 2023
Rise Above Non-Profit
Rise Above is a new faith based non-profit in Vancouver WA. Rise Above is focused on providing enrichment activities for youth who need positive influences in their lives.
June 2023
June 2023
June 2023
Over Ice Sodas & Beverages
Over Ice is the first Washington based soda shop. Located in Battle Ground, WA. this shop is now a tourist attraction.
July 2024
July 2024
Aspire NW Volleyball Club
Aspire NW is a Vancouver WA based youth volleyball club. Aspire's goal is to provide a competitive, inclusive and respectful volleyball experience for youth in Vancouver and the surrounding communities.
Video property of ALLOVEMDIA. This clip is being used to show volleyball logo design done for Aspire NW.
Hills+Valleys
Hills+Valleys is branding I created for an independent lifestyle magazine. Hills+Valleys goal is to focus on all things related to the Columbia river Gorge.
Summer 2022
Summer 2022
Summer 2022
Summer 2022
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